CUBIC has multiple solutions to offer architects, interior designers, visual merchandisers and shop fitters when creating retail spaces, display merchandising, exhibitions, commercial environments and more. The modular systems from CUBIC are often used as store fixtures and shopfitting system components, but are not exclusively for the retail industry. CUBIC systems have a strong interconnectivity across the product range. This allows for better planning for large projects, long terms and short term. Changing display concepts often means that the CUBIC systems can also change with the new concept. This is key to modular systems and CUBIC is often praised for its flexibility, durability and interconnectivity. In addition, the solutions offered by CUBIC are regularly expanded with more choices and many of the new systems are designed with the existing product range in mind and are often treated as expansion to the range rather than a new system.